What is a pun? A friendly guide to wordplay

By Pun Intended · 3 min read · 13 November 2026

A pun is a joke that plays with words. It works because one word, or two words that sound alike, can mean more than one thing at the same time. The listener expects one meaning, the punchline delivers another, and the little jolt of surprise is where the groan (or the grin) comes from.

A simple example

Take the classic: "Why is 6 afraid of 7? Because 7 8 9." The sentence "seven ate nine" is hiding inside the numbers 7, 8, 9. Your brain hears the numbers first, then realises the same sounds can also be a short, slightly violent sentence. Two meanings, one set of sounds. That is a pun.

Why puns work

Most language is built on shared meaning. When a speaker says a word, we pick the most likely meaning almost instantly and move on. A pun deliberately breaks that shortcut. It makes us hold two meanings at once, and because that takes a tiny bit of mental effort, solving it feels rewarding. Humour researchers often describe this as incongruity and resolution: something does not fit, then suddenly it does.

Where puns come from

Wordplay is very old and shows up in almost every language that has been written down. Poets, playwrights and advertisers have used it for centuries. Shakespeare was fond of puns, even in serious scenes: in Romeo and Juliet, the dying Mercutio jokes that you will find him "a grave man" the next day. Today, puns appear in newspaper headlines, shop names, greeting cards and, of course, dad jokes.

What a pun is not

The fun part: spotting them

Once you know what to look for, you will notice puns everywhere: a hairdresser called Curl Up & Dye, a fish shop called Reel Good Fish, a headline about a baker who "kneads the dough". Try spotting the double meaning in each of the shorts on our home page, and see how many you can solve before the punchline.

Next, learn the different kinds: 7 types of puns, with examples.

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